A Little Weird.
A Lot Smart.

Business, creativity, curious people, strange ideas, and the occasional stroke of genius.

Your inbox could use a plot twist.

Most business newsletters sound like they were written in a conference room during a meeting about meetings. YoStella! takes the scenic route: sharp ideas, interesting people, odd business stories, and a healthy disrespect for corporate oatmeal.

You might learn something. You might laugh. You might forward it to somebody with the subject line, “You have to see this.”

Issue 001 is a private development draft. It will appear here only after publication.